Four tips to improve your corporate image during a crisis

Four tips to improve your corporate image during a crisis

It is not always easy for companies to improve your corporate image during a time of crisis. For this reason, it is very important to build a positive brand reputation and prepare in advance. Although your corporate image is one of the most important aspects of a company’s growth and is a key sales generator, often placed in the background.

In Creative Staff we have worked with clients during its times of crisis, and we have helped them to improve their corporate images. If you are facing a bad time in your company, we share with you some tips to improve your corporate image during a time of crisis. These tips can also serve as a basis to create an effective crisis-management strategy.

1 be quick

Don’t hide under a stone when you pass by a crisis. Be visible and faces any problem as soon as possible. At all times, you must be aware of the feelings that people have about your brand and prepare a strategy in advance;otherwise, you will lose important time creating your response and will not be able to save the corporate image of your company.

2 be honest

You hundirás in your most deep hole if you tergiversas facts publicly, especially during a crisis. To improve your corporate image, it is best to be transparent from the start. The media and the public tends to be harder with evasive or dishonest companies and rely more on those that are open and honest.


3 be proactive

Your responses and messages must be proactive and must point towards solutions to improve your corporate image during a crisis.

Your messages should convey your understanding on the situation and the steps that you take to resolve any errors.If your message is very passive, the crisis may worsen.

4 be organized

Although it is impossible to prepare for every problematic scenario, a good agency will always help with detailed plans to deal with any potential crisis. Be sure to appoint a person in your company, as the Chief Executive Officer or other professional qualified as a spokesman during critical times. With only a source of information, you can ensure that your company is attached and communicate a consistent message that improve the corporate image.

The marketing agency you choose as a partner before, during and after a crisis, should know to take advantage of social media campaigns and must be aware of optimization tactics (SEO) search engine. Working together, these strategies solidify and promote your corporate image, and at the same time will generate sales.

10 leading trends for the coming years


1. everyone in your household and the cloud at all

The generalization of the cloud and the great momentum that is experiencing the free software and mobility make foresee new entrepreneurial organizations that have no physical basis, in which from coordinators until workers can develop their work from their homes and from anywhere in the world through an Internet connection. This suggests much more open, flexible and horizontal structures. What we will see will be an increase of the workhome grouped into broader mode of business structures.

2. goodbye to the payroll, Hello to the business relationship

The crisis has pushed many highly skilled professionals to self-employment very focused on technical knowledge. It’s what Sergio Bernués, director of Marketing for SMEs consultants, called “mobile professional”. In line with this offshoring and liberalization of the workers, will tend more to pay for results and objectives that have fixed salaries.

Behind this concept and the “nomadism” of the Professional is the increased outsourcing of services, but now not so much focused on hire to companies but to individual workers, in a way that is expected with the increase in unemployment to develop m s commercial relations against the traditional labor. The figure of the trade (economically dependent self-employed) will undergo a major expansion.

3. the new professions 2.0

In recent times we have seen the emergence of professions linked specifically to the online world, as in the case of the community manager, but we will see more jobs related to the confluence of both technologies, as director of Marketing online. At the same time, the search and selection of personnel will be very tied to Internet and here social networks can be a driver or a brake.

This is already forcing to work and care image and personal branding online. Some time ago we hear about the danger of social networks in this sense, but now and for years to come, it will be a tool in the selection of personnel.

4. scalable and personalized price

Competitiveness and the stagnation of consumption force to sharpen the wits to attract the consumer. The solution is to establish “basic prices which will increase depending on the extras that apply. It is to start a personalized management-oriented to meet the needs of each client”, says the expert Sergio Bernués.

Something that is closely related to the polarization into two segments: the convenience, in the terminology of Philip Daus, director of Simon-Kutcher & Partners. And others should respond to them. But while in the first adaptation of the product to its purchasing power it prevail, within seconds it will be necessary to adapt the offer to your preferences. Daus goes further, suggesting that we can get to develop “systems of barcode of a product differentiated according to the type of client”.


In the traditional sales process has always reigned the AIDA (attention, interest, desire and action) method, but as this process is traditionally known has the form of normal pyramid, where the vertex corresponds to the attention and base, the largest part to the action.

In the opinion of the expert David Gonzalez, the trend will be investing the pyramid, the base will be used to capture the attention and interest, so “action corresponds to the customer: own consumer who buys and not the salesman who sold”.

6. the mark 3.0

No longer it’s brand to interact with consumers, listening to their opinions and making them part of their initiatives, now it should also respond to them of their behavior, “showing them that there is still some ethical codes”, defends Bernues.

As explains Oriol churches, “brand has to show more what it does and not what it says it does.” And that should do it making it clear through their actions that is aligned with the values that advertises. One of the clearer consequences of this trend is the disappearance of the small print and the requirement for greater transparency.

7 connectivity from any point and surface

“For within a few years it is estimated that people will access equal to mobile Internet from any portable or PC”, says the technology expert Rafael Achaerandio. This connectivity from anywhere also includes televisions.

Within this current, should include the perspectives which open with crystals and ceramic smart and with devices that project the contents of the laptop over any surface into a touch screen monitor. They allow inter connectivity between any device, 3D television, are photosensitive, and offer the option to interact with mobile or Internet from anywhere in the House.

8. rise of social media

There will be much growth based on social media, but that is not necessarily result in the use of social networks as a business platform. “Estimated that only 10% of users get to brand pages. Networks are a tool of socialization, not a space of purchase,”says Boronat.

Now, Yes will continue to have great force as communication networks and recommendations between users. One of the networks-related trends is the development of applications that allow us to know instantly if your hotel that you look at a page has been recommended by someone in your network of contacts or if the book you want to buy have read it already a follower or friend. It will extend to all business models and we can even see it in stores with smart screens.

9. no notes or coins

It is closer to payment by mobile phone. It is the trend that the Observatory of trends,Trendwatching calls cash-less. It is true that it is a power which we have discussed repeatedly in recent years and not just come to our borders, but it does seem that at last become a reality in the coming years, because “every time are more companies that are committed to developing technologies that allow you to make payments for mobile. This should join the massive introduction of smartphones that have incorporated these applications. In two or three years plastic cards will start to disappear and it will have to be a necessary renewal of the TPV in tents”, defends the entrepreneur David Boronat.

The truth is that it is a reality in Japan and that Google, Mastercard, Apple or Pay Pal have begun to work together to develop technologies that allow these payments to fund.

10. smart and committed consumer

In line with the foregoing, and as recognized Philip Daus, “with the increase in technology in our lives, will reach a point where the consumer will know more than their own commercial, will be a smart consumer who can be found on the Internet, and almost instantly, everything related to the product you are looking for”.

This should join the consumer indignant and committed. Social networks, and especially Twitter took indignant movement to every corner, extending the commitment and ethical demands to brands and business conduct. It’s a consumer engaged with the environment, politics, ethics and move to your Tweets and your walls. In that sense, brands have them be taken into account.


Business opportunities if you take solo

Business opportunities if you take soloWhat is a way insurance can be many others. If you have decided to take, take advantage of your education. Delves into her, to specialize in an area and offers value-added services that is not providing the market. You can also take advantage of your professional experience to develop new services.

In this sense, analyses for example, lines of business that other companies have abandoned – mainly large – if viable small scale. Then we suggest you some business opportunities that you can take:

Consulting and training opportunities

  • Consultant with added value

This would be one of the examples that best illustrates the Council headed by this page: to specialize in an area and offers value-added services that is not providing the market!There are many, as consultants must find a niche or a new way of doing things, for example, on cost savings, streamlined procurement management, in strategic planning, management skills…

  • Specialized training

Languages and the efficient use of technology remain the two large training Lakes of the Spaniards and, above all, of the directors.
If you specialize in these two areas, much better.

  • Management of talent and professionals 

One of the negative aspects of any crisis is the loss of jobs. Many companies choose to lighten your templates. And in this trend many excellent professionals stay on the street.One of the business opportunities that you raise is to manage that professional talent to offer companies.

Opportunities in the world of finance

  • Mergers, alliances, and purchase of enterprises

Another trend in recent months are groupings of companies – right alliances or mergers-, as well as the acquisition of other companies in an effort to gain ground in the market.Become an expert on these issues, because business proposals will not miss you.

  • Debt management

Before we were talking about the management costs with an eye on savings, which has become one of the major obsessions by companies. Well, something similar happens with the management of non-payment, that they are putting many companies on the ropes.

  • Funding Finder

The majority of businesses are suffering liquidity problems and need urgently to get money that allows them to follow on the market. Therefore, the figure of the Indiana Jones of Finance has gained prominence in recent months. If you’re an expert in finance, you can put your knowledge to the service of this mission.

Internet business

  • The possibilities of the Internet

It has become a maxim: who has no presence in the network does not exist. This market offers many business opportunities for lonely entrepreneurs, from the optimization of web pages, search engines positioning, developing effective online stores or as specialized content management systems. Sectoral studies talk about access of SMEs to the Internet is still very poor, so the range of opportunities that opens is very broad.

  • Online marketing expert

With the Internet, the traditional way of marketing has changed completely. Customers need to capture new users using the network as the channel to consume information, products and/or services. Anything they serve strategies kill mosquitoes to Cannon. Now custom and hipersegmentadas campaigns are demanded. Opportunities are not only to offer specialized services of online marketing companies to sell their products and services, but also to many marketing and advertising agencies that need to modernize their strategies.

  • Expert on social networks

These online communities have become real public squares where users and consumers interact to exchange information, opinions, experiences… The business opportunity is on offer to companies the way to be present in social networks and take advantage of the benefits of consumption that can bring.

  • Technology Attorney 

Data protection, theft of sensitive information through technology, on-line contracts, e-invoices, etc., are some of the topics that are gaining relevance and which require expert advice for their management and treatment.

Opportunities for the more handyman

  • Energy Savers

The savings in energy consumption is gaining followers and not only firms but also by public and private organizations through the communities of neighbors and managers.The opportunities in this field have to do with the consulting, design and development of home automation and building applications.

  • Home and vehicle repairs

The need for savings by individuals and the retraction in the purchase of housing and car new increase repairs business opportunities at home and vehicles.

  • Interior Designer and Decorator

In line with the previous point, the families have opted to redecorate their homes awaiting that improve the market, the domestic economy to recover and try to change the House

Opportunities in the healthcare sector

  • Trainer and pet psychologist

Pet market has grown considerably in the last two years, practically alike demand for products and services. We highlight two: trainer, mainly dogs, but can be extended to other pets, and the psychologist.

  • Specialized care to dependents and family members

All forecasts point to growth of the number of dependents in the coming years. The different public administrations will be forced to outsource – as it is already doing – certain socio-health care services, both for dependent patients and their families.