“When you set up shop at the Mall in a kiosk, you are aware of the age old dilemma: how to get people’s eyes on you. Doesn’t matter how awesome your product is if there’s no one out there coming over to look at it. There’s no point in reinventing the wheel here – people have been promoting little booths forever, so you can take some easy advice and see immediate improvement in your business.
You need to make sure your promotional materials are the best they can be. The advantage of great promotional materials cannot be overstated. First of all, obviously, they attract attention to your kiosk. But more importantly, they can lend an air of credibility to your product. If you put out a handwritten sign, that may look nice and artsy, but it’ll showcase a bit of an amateur aspect of your work that you may not be going for. If you get a beautifully designed and professionally made poster or sign, it will show your customers that you are a the real deal and they should come over to your kiosk and buy what you got.
Have you ever noticed banners on street polls whenever there’s an art show in town, or something special at the museum? Sometimes they even just spread the love of your local neighborhood, celebrating a centennial or some local parade. The same can be done for your mall kiosk, either on the kiosk front or elsewhere in the mall, bringing people’s attention to the fact that you even exist. A coyly located sign can drum up business like you wouldn’t believe. Get a banner stand from The Display Outlet and plop it up in a thoroughfare and you’ll see your business sales ries!
Another way to get attention to your kiosk is to have free things to give away. Business cards are boring and disposable – but if you have key chains, or even better, bottle openers or beer cozies, with your name and website printed on them, you will have a promotional tool that is multi-functioning. These potential customers may even keep your bottle opener with them on their key chain at all times. Think about the promotion you can get that way. It’s well worth the cost, no question. Thinking longer term, not that these materials will cost a few dollars up front, will behoove your kiosk immensely.
And don’t overlook social media for your kiosk. If your business is a boutique shop, or any kind of store, you absolutely must have a Facebook page and Twitter account these days. It’s the ultimate promotional tool since it’s absolutely free and people can engage with you directly. You can receive emails and other correspondence, and folks can tag you (meaning: mention your name in their status update). That allows others to see their friend’s mention of your name. You’ll see the traffic go up.