It is not always easy for companies to improve your corporate image during a time of crisis. For this reason, it is very important to build a positive brand reputation and prepare in advance. Although your corporate image is one of the most important aspects of a company’s growth and is a key sales generator, often placed in the background.
In Creative Staff we have worked with clients during its times of crisis, and we have helped them to improve their corporate images. If you are facing a bad time in your company, we share with you some tips to improve your corporate image during a time of crisis. These tips can also serve as a basis to create an effective crisis-management strategy.
1 be quick
Don’t hide under a stone when you pass by a crisis. Be visible and faces any problem as soon as possible. At all times, you must be aware of the feelings that people have about your brand and prepare a strategy in advance;otherwise, you will lose important time creating your response and will not be able to save the corporate image of your company.
2 be honest
You hundirás in your most deep hole if you tergiversas facts publicly, especially during a crisis. To improve your corporate image, it is best to be transparent from the start. The media and the public tends to be harder with evasive or dishonest companies and rely more on those that are open and honest.
3 be proactive
Your responses and messages must be proactive and must point towards solutions to improve your corporate image during a crisis.
Your messages should convey your understanding on the situation and the steps that you take to resolve any errors.If your message is very passive, the crisis may worsen.
4 be organized
Although it is impossible to prepare for every problematic scenario, a good agency will always help with detailed plans to deal with any potential crisis. Be sure to appoint a person in your company, as the Chief Executive Officer or other professional qualified as a spokesman during critical times. With only a source of information, you can ensure that your company is attached and communicate a consistent message that improve the corporate image.
The marketing agency you choose as a partner before, during and after a crisis, should know to take advantage of social media campaigns and must be aware of optimization tactics (SEO) search engine. Working together, these strategies solidify and promote your corporate image, and at the same time will generate sales.